The season four premiere episode of Mad Men on AMC that aired Sunday, July 25, drew 2.9 million viewers, topping the 2.76 million viewers the show received for its season three premiere.
Mad Men continues to grow in popularity, vying for its third consecutive best drama Emmy this year. Season 1 averaged 950,000 viewers, season 2 jumped to an average of 1.52 million viewers and season 3 averaged 1.8 million viewers.
Despite the increase in viewership from season to season, Mad Men still doesn’t come close to competing with other major cable network television shows. For exmaple, TNT’s The Closer and Rizzoli & Isles are both averaging around 7.4 million viewers through two episodes each. USA’s Burn Notice boasts 5.67 million viewers and Royal Pains averages 5.46 million. The show does, however, attract more affluent viewers, than competing cable network TV shows. According to Nielsen ratings, approximately 48 percent of Mad Men’s audience is comprised of people who report an annual household income of $100,000 or more.
Mad Men, which was created by Matthew Weiner, stars Jon Hamm as Don Draper, John Slattery as Roger Sterling, Vincent Kartheiser as Pete Campbell, January Jones as Betty Francis, Christina Hendricks as Joan Harris and Elisabeth Moss as Peggy Olson.
Mad Men is set in New York in the 1960s and follows the lives of ruthlessly competitive men and women of Madison Avenue advertising. The series revolves around the conflicted world of Don Draper (Hamm), the biggest ad man (and ladies man) in the business, and his colleagues at the Sterling Cooper Draper Pryce Advertising Agency.
The second episode of Mad Men season 4 will air Sunday, August 1, on AMC.