According to the Nielsen Company data released today, the Google Andriod smartphones have outsold Apple’s iPhones during the first six months of 2010.
Google’s Android operating system accounted for 27 percent of all smartphone sales during the first six months of this year, while Apple’s iPhones made up 23 percent of sales.
“While the iPhone has been the headline grabber over the last few years in the smartphone market, Google’s Android OS has shown the most significant expansion in market share among current subscribers,” Nielsen says in a blog post.
The maker of BlackBerry phones – Research in Motion – still leads the smartphone market in the United States, with a third of all smartphones sold in the last six months running on RIM’s operating system.
Despite the growth Google Android phones have seen over the last six months, they are still less popular overall than Apple phones. Of all U.S. smartphone subscribers, 13 percent have Android-based phones and 28 percent have iPhones.
According to Nielsen Company research, iPhone users are the most loyal of smartphone consumers. Nearly 90 percent of current iPhone users say they are loyal to their iPhone, while 21% of Android users and 29% of Blackberry owners say they would consider the move to Apple.
The Nielsen Company says smartphones now make up 25% of the U.S. mobile market, up from 23% in the last quarter. By the end of 2011, Nielsen predicts smartphones will overtake the common feature phones in the U.S. market.