New BlackBerry Torch Selling Poorly

The new BlackBerry Torch that went on sale last Thursday exclusively through AT&T, has sold only 150,000 devices in its debut weekend. Comparing that to the 1.7 million Apple iPhone 4′s that sold in their debut weekend, the BlackBerry Torch is a far cry from a success.


The new BlackBerry Torch is a touch-screen smartphone with a slide-out keyboard. It was predicted that users who do not like typing on the touchscreen only iPhone keypad would be inclined to buy the BlackBerry Torch.

Research In Motion’s (RIM) new BlackBerry Torch, sold exclusively through AT&T like the iPhone, is selling for $199 with a new two-year contract. The new iPhone 4 is selling for $199 also with a new two-year contract. A slide-out keyboard is not enough to justify selling the Torch at the same price as the iPhone. When people have the choice to buy the Torch or the iPhone 4 (only through AT&T) for the same price, its obvious they are going to choose the iPhone.

Amazon started the selling price of the BlackBerry Torch at $100, which is the same price as the Motorola DROID II Android Phone which came out in 2008 and is selling for considerably less than the Motorola DROID X Android Phone (selling for $179), which is also 2 years old.

The BlackBerry Torch has a lot of great features such as a full web browser, 5 megapixel camera, built-in GPS and video recording. Mark Siegel, a spokesman at AT&T, said, “The Torch is a breakthrough device and we think businesses and consumers will love it.”

If the BlackBerry Torch were on another carrier and not going up against the iPhone at the same price point, it may have stood a chance. It simply is not the “iPhone killer” that it was said it would be.

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1 Comment

  1. Michelle says:

    I like the idea of the slide out keyboard, but did they really think the BlackBerry Torch could compete with the iPhone?

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