Beyoncé and her mother, Tina Knowles, have added edgy temporary tattoos to the Deréon collection.
Deréon’s 2010 fall/winter ad campaign, in which Beyoncé dressed as an edgy motorcycle maven, inspired the decision.
Deréon’s founder, designer and creative director, Tina Knowles, told WWD, “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
On November 1st, Deréon and airbrush makeup company, Temptu will collaborate to release a limited edition collection of both basic and deluxe temporary tattoos.
These waterproof tattoos last 2-5 days and will be available in Deréon’s logo, chains, spider designs, rocker bolts, and jewels.
The basic kit will sell for $16 and include eight tattoos, while the deluxe version, available only online, will sell for $34 and includes a signed Beyoncé photo, and a chance to win a trip to New York.
For more information or to order the tattoos, visit Sephora or Dereon.com.