Beyoncé Adds Tattoos To Deréon’s Fall Line

Beyoncé and her mother, Tina Knowles, have added edgy temporary tattoos to the Deréon collection.

Photo credit: Dereon

Deréon’s 2010 fall/winter ad campaign, in which Beyoncé dressed as an edgy motorcycle maven, inspired the decision.

Deréon’s founder, designer and creative director, Tina Knowles, told WWD, “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”

On November 1st, Deréon and airbrush makeup company, Temptu will collaborate to release a limited edition collection of both basic and deluxe temporary tattoos.

These waterproof tattoos last 2-5 days and will be available in Deréon’s logo, chains, spider designs, rocker bolts, and jewels.

The basic kit will sell for $16 and include eight tattoos, while the deluxe version, available only online, will sell for $34 and includes a signed Beyoncé photo, and a chance to win a trip to New York.

For more information or to order the tattoos, visit Sephora or

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A committed soap opera freak--err, fan, Rolla Bahsous was thrilled to begin her professional writing career writing about everything soaps. But her love for television did not stop at daytime! Rolla is excited to be using her guilty pleasure, following celebrity gossip, at Rolla's had a few encounters with her favorite celebs, including a fingertip brush and a "Take care, sweetheart" from Michael Buble, as well as a flying kiss from Nick Carter - in both incidents Rolla forgot how to breathe. Rolla's University of Toronto degree in communications, political science, and theater is evidence of her diverse interests. When she is not writing, Rolla enjoys her obsession with fairies, coffee shops, and working out, (while watching television, of course!).