Taylor Swift is set to create and launch her own signature fragrance.
As if her tell-all lyrics aren’t enough, Taylor Swift is expressing herself through scent.
“I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts,” Swift, 20, shared in a statement about her perfume.
The country star, who was recently romantically linked with Jake Gyllenhaal (read more here), will be working with Elizabeth Arden to create her fragrance.
“Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Swift will be involved in the entire process in launching her fragrance, including developing the scent, packaging, and advertising. There’s no word on whether the perfume will smell as sweet as Swift, or what she will name it.
The scent is set to launch in Fall 2011.
I think Swift already created this magical scent…how else would she lure Jake Gyllenhaal on their New York rendezvous?