Playboy founder Hugh Hefner will be inserting 10 “Golden Tickets” in 200,000 issues of Playboy. The December issue will be hitting newsstands this Friday, and 10 lucky winners will win an invitation into the Los Angeles mansion and Hef’s famous Midsummer Night’s Dream Party thrown for Hollywood celebrities and Playboy playmates.
“This is the first time we’ve literally swung the doors open” to the public, Playboy editorial director Jimmy Jellinek told Reuters. “The average reader will go home with stories they can’t tell their wives and girlfriends but will last forever.”
The December Playboy promotion is based off of the classic children’s story of Willy Wonka and the Chocolate Factory written by Roald Dahl. Five lucky winners were invited to the mysterious chocolate factory after Wonka put the golden tickets in his chocolate bars.
“Hef thinks of this as a golden dreams ticket,” Jellinek said to Reuters. The ten winners will be flown to Los Angeles and will stay at the Petit Ermitage hotel. Playboy will cover their dinner at upscale restaurant Simon LA.
Jellinek is hoping for “pandemonium” this Friday. “We expect people to be fighting in the streets for these copies,” he said. ”It really harkens back to another time when gentlemen were gentlemen, and you had to be invited to get in… plus, it’s sexy as hell.”
The publication hasn’t been immune to financial struggles. There have been reports that Playboy’s troubles and competition with the internet may actually lead to selling the mansion. The magazine is hoping this Wonka themed promotion will help boost sales.
I must admit that I’m tempted to go buy a copy of Playboy myself only to participate in the exhilaration of possibly flipping through the pages to a Golden Ticket. As far as who the actual winners will be though, I can only imagine.