I have no doubt that Shape-ups do exactly as they’re said to do - tone legs and butts with each step taken; however, these fitness sneakers stylishly rank just about as high as Crocs. But what if fashionista Kim Kardashian and her mom Kris Jenner wear them?
If Kim and Kris are not wearing Shape-ups on their own feet, they’re at least teaming up with Skechers to put in a good word. The Kardashian duo just recently announced that they are the new faces of Skechers Shape-ups, and they are spearheading a Kardashian-fitness campaign.
The mother and daughter will be promoting the “Shaping Up with the Kardashians” campaign that challenges the fitness of mothers and daughters as a team across the nation. The campaign also includes a holiday giveaway that runs into the beginning of the new year. The “Shape-up & Win” sweepstakes is giving away a pair of Shape-ups every week throughout the holiday season. Happy holidays with love from the Kardashians!
Skechers also released the Skechers “Kardashian Collection,” which is a line of different styles of shoes geared toward fitness that were chosen by Kris, Kim, Khloe and Kourtney. They range from boots to sandals.
“We are both thrilled to be joining the Skechers family to help promote health and wellness,” Kim said in the release.
“As you guys know I am constantly on the go! While I was in New York I found it impossible to find time to work out (it was hard to even find a gym, LOL) so I was looking for ways to stay in shape and Shape-ups have already really impacted my fitness routine for the better.”
I’ll believe it when I see it.