Lady Gaga, among other celebrities such as Justin Timberlake, Jennifer Hudson, Kim and Khloe Kardashian, and rapper-producer Swizz Beatz, is signing off of social media for the campaign Digital Life Sacrifice, which is raising money for Alicia Keys’ Keep a Child Alive charity.
The Hollywood stars have vowed to sign off from their social media accounts on Wednesday, which is World AIDS day. They will return to Twitter and Facebook once Keys’ charity raises $1 million.
Ads will be aired featuring participating celebrities like Usher, Elijah Wood and Serena Williams lying in coffins, symbolizing their digital deaths. They have video-taped tweet goodbyes and testaments.
“It’s so important to shock you to the point of waking up,” Keys said to ABC News in a phone interview. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”
“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” said Keys, who has more than 2.6 million Twitter followers and sees social media abandonment as putting her initiatives into perspective.
Leigh Blake, the president and co-founder of Keep a Child Alive explains, “We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?”
“It’s about love and respect and human dignity,” she added.
Gaga, who has 7.2 million Twitter followers and 24 million Facebook fans may be able to raise all the money herself. The singer sensation has been a powerful and influential voice to many issues that she believes in, such as her rally against Don’t Ask Don’t Tell. The attention that she brings to causes is monumental.
Donations will be paid by text message and bar-code technology and will support families affected by AIDS in Africa and India.
The Grammy award-winning singer and new mother Keys exclaims, “As a human being, you deserve to have a chance at life,”