The Kardashian sisters announced Wednesday they will be launching a new juniors collection at Sears in August 2011.
The Kardashian Kollection will launch exclusively at 400 Sears stores this summer. The collection will include clothes, lingerie, jewelry, handbags, hats, gloves and shoes for shoppers ages 17 to 35.
The collection is aimed at showing young women that they should “celebrate a healthy and curvaceous body image,” and will “embrace Kim’s glamorous red carpet looks, Kourtney’s more Bohemian chic vibe and Khloe’s rocker style,” according to a press release issued by Sears and the Kardashians.
We are not surprised that the Kardashian sisters are coming out with a juniors clothing line to be mass marketed, but why Sears?
“Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices,” Khloe, 26, said.
According to Kourtney, 31, the sisters did some market research before making this decision. “We love Sears. There is a Sears right near our house,” she said. “It’s such a great store that is part of America’s retail history.”
Will you buy from the Kardashian Kollection?