A Canadian company has bought the rights to Marilyn Monroe’s name, image, and likeness.
Jamie Salter, the Toronto-based leader of Authentic Brands Group has purchased the rights to the image of the 1950s icon for an unknown amount.
“Marilyn Monroe is recognized around the world as the embodiment of beauty and glamour. Quite simply, her name and her image have timeless appeal. We feel fortunate to be responsible for the future,” Salter said.
Authentic Brands Group joined National Entertainment Collectibles Inc., an entertainment licensing firm, to seal the deal on Monroe’s estate. This isn’t the first time that Salter’s company partnered with another to buy the rights to a celebrity’s image. They made a similar partnership years ago, when they bought the rights to reggae singer Bob Marley’s name and likeness.
Apparently, the company plans to license Monroe’s image on several new consumer and entertainment products.
Monroe left her mark in the 1950s. She died at only 36 years old after a drug overdose of barbiturates in 1962.