Justin Bieber’s PETA Ad

Pop star and teen heartthrob Justin Bieber has joined PETA’s campaign promoting animal adoption at local shelters.

justin-bieber-peta-ad

“It’s really important that people adopt,” Bieber says. “I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn’t have a home.”

Playing off of the title of one of his hit songs “U Smile” and his tour title “My World 2.0″, Bieber’s ads use lines such as “Animals can make U Smile” and “My world includes compassion for animals. Yours should too.”

In addition to the print ad, Bieber also filmed a PSA for PETA, sharing his story of adopting his dog, Sam. “We moved to a city where I didn’t really know anybody, so I kinda wanted a friend around.”

Check out the PSA below.

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