Sephora by OPI is releasing a limited-edition Glee nail polish collection that includes hot shades for every Gleek such as “Slushied,” “Who Let the Dorks Out?” and “Miss Bossy Pants.”
The collection’s seven nail polishes that each sell for $9.50 include:
Slushied – Opaque blue
Hell to the No – Bold purple
Gleek Out – Glittery lime green
Diva-in-training – Poppy pink
Who Let the Dorks Out – Peacock green
Miss Bossy Pants – Rich raspberry
Mash-up – Pearlescent green-gray
A mini kit for $22 includes Miss Bossy Pants, Gleek Out and Slushied - along with three additional exclusive colors:
Celibacy Club – Diamond topcoat
Express Yourself to Yourself – Coral shimmer
Sue vs. Shue – Navy blue
“There is a transformation through self-expression with both Glee and this nail collection,” said Michael McGeever, senior VP of Sephora Originals. ”We felt that a great opportunity existed to have a rich dialogue with the characters of Glee and with our consumers, and Fox agreed.”
The Glee-inspired nail polish collection also includes Chic Prints for Nails Design Appliqués, which are precut strips of dry nail polish. Three different designs are available called Showstopper (gold stars), BerrySpecial (navy and white polka dots) and One Hit Wonder (music notes). For $15, Chic Prints for Nails Design Appliqués last two days.
“We’ve been very careful and strategic with the ‘Glee‘ brand,” Executive VP of Twentieth Century Fox Consumer Products Robert Marick told Women’s Wear Daily.
“This is a long-term brand for us, and it’s not just about getting products on the shelf — it’s about making sure whatever we do complements the show. Sephora is very committed to what is hot now, and that is a key attribute of the show. They are also supporting this with a multiplatform marketing effort.”
Glee nail polish is expected to bring in $1.5 million and will be featured on the show on Feb. 8. Glee returns to television with its “Super” episode that premieres this Sunday, Feb. 6, following the Super Bowl. The eipsode will spotlight Michael Jackson’s “Thriller,” Katy Perry’s “California Gurls,” Cheerios dancing in blue wigs, BMX stunts, zombies, Katie Couric and pyrotechnic bras.