Britney Spears Earns $500K Off ‘Hold It Against Me’ Music Video

Britney Spears earned a reported half a million dollars from product placements in her new music video, Hold It Against Me.


It is reported that paid $200,000 for their product placement in the video. says they saw a 20% increase in traffic on their site the day after the video premiered. In addition to, other product placements included Sony (Spears is seen on a Sony television), Make Up For Ever cosmetics (Spears is shown putting on makeup) and she even holds her own fragrance, Radiance, in the video.

Check out the video to see if you can spot all of the product placements.

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