Gossip Girl Blake Lively is the new face of Chanel’s Mademoiselle handbag line.
The 23-year-old actress signed the deal with Chanel in January after Karl Lagerfeld, the head designer and creative director for Chanel, personally chose Lively for the campaign, calling her “an American dream girl.” Lagerfeld shot the photographs himself at Chanel’s headquarters in Paris.
“I had other opportunities and I would say, ‘Thank you so much, but I am holding out for Chanel,’” Lively told the New York Times. “That’s who I want to be the face of. And people would say, ‘Well, that’s unrealistic, they only hire Europeans,’ and I said: ‘Well, how great. I’ll be the first then.’”
Lively called the opportunity to represent the brand “a dream come true,” according to People.
The Chanel Mademoiselle ads featuring Blake Lively will appear in April magazines.