Justin Bieber is launching his women’s fragrance and has made a commercial to promote the new perfume, “Someday”.
In the 30-second ad, 17-year-old teen heartthrob appears after actress Dree Hemingway sprays the fruit scent on her neck.
“Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” Bieber says of the perfume.
He also added that he helped designing the bottle and the packaging for the fragrance.
“Someday” is set to hit department and specialty stores in June. Bieber will reportedly donate the proceeds of the $35 scent to charities, including Pencils of Promise and the Make-A-Wish Foundation.
Check out Justin Bieber’s Someday fragrance commercial: