Beyonce’s New Pulse Fragrance Ad (Photo)

The sexy ad for Beyonce’s new “electric” fragrance, Pulse, has been released and it’s getting fans’ hearts racing.


Pulse, which will be available in stores September 2011, is a follow-up to Beyonce’s perfumes Heat and Heat Rush. The seductive scent includes pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and bluebird orchid.

“Pulse is a fragrance you can wear all the time,” Beyonce told People. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”

“Pulse represents the woman I am on stage,” the singer told Elle magazine. “When I think about excitement, it makes me think about my heart racing and a pulsating beat – it’s my stage persona. Heat represents my sensual side – it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.”

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