The sexy ad for Beyonce’s new “electric” fragrance, Pulse, has been released and it’s getting fans’ hearts racing.
Pulse, which will be available in stores September 2011, is a follow-up to Beyonce’s perfumes Heat and Heat Rush. The seductive scent includes pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and bluebird orchid.
“Pulse is a fragrance you can wear all the time,” Beyonce told People. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”
“Pulse represents the woman I am on stage,” the singer told Elle magazine. “When I think about excitement, it makes me think about my heart racing and a pulsating beat – it’s my stage persona. Heat represents my sensual side – it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.”