Kim Kardashian has reportedly filed a lawsuit against Old Navy’s parent company Gap Inc. for using a model that looks like her in a series of ads.
Kardashian, 30, claims that the company knowingly and unlawfully used her persona in the “Super Cute” multimedia ads featuring actress Melissa Molinaro, who resembles the reality star.
“I’ve worked hard to support the products I’m personally involved with and that I believe in,” Kardashian said in a release.
Kardashian’s attorney, Gary Hecker, claims “celebrities have the exclusive right to control the use of their likeness and identity, and to chose the products endorse.”
A source close to Kardashian explains why the reality star is suing, saying, “She’s protecting her brand ..She can’t let another brand use her image to sell clothes!”
No dollar amount has been released yet, but it is rumored that Kardashian may sue for somewhere between $15 million and $20 million.