Beyonce’s H&M Campaign (Photos)

Superstar Beyoncé is now the face of clothing retailer H&M and her first campaign debuted today.


The first shoot took place in the Bahamas in January, Beyoncé wearing sultry, summery clothes on the beach.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island,” Beyoncé said. “It felt more like making a video than a commercial.”

The campaign, entitled “Beyoncé as Mrs. Carter in H&M,” will include many more photos of the star and even a video commercial set to her new song “Standing On The Sun.”

H&M has been known to snag major celebrity endorsement deals, including Lana Del Rey, Vanessa Paradis and David Beckham.

H&M’s high summer 2013 collection will be in stores this May.

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