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Beyoncé Adds Tattoos To Deréon’s Fall Line

Beyoncé and her mother, Tina Knowles, have added edgy temporary tattoos to the Deréon collection.

Photo credit: Dereon

Deréon’s 2010 fall/winter ad campaign, in which Beyoncé dressed as an edgy motorcycle maven, inspired the decision.

Deréon’s founder, designer and creative director, Tina Knowles, told WWD, “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”

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